PARTNER WITH US
PARTNER
WITH US

Whether you're a brand, a gym, a coach, or a cause — our partnership programs are built to elevate impact. See how you can team up with us.

WAYS TO PARTNER

Spartan can connect your company to 15 million global fans and 1.5 million annual race participants.

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We partner with creators of all sizes who want to inspire others to live harder, stronger lives. Create. Collaborate. Grow with us.

Your Voice Can Move Mountains

We believe transformation comes through a community of suffering, determination and growth through effort. This isn’t an ad campaign, this is a movement.


Be more than an influencer — be a leader.

Who You Are
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Let’s get to work

Join our creator team and unlock early race access, global exposure, VIP perks, and tiered rewards—from free races and affiliate earnings to paid partnerships and campaign features.


All We Ask:

  • Share your journey authentically
  • Post with purpose (1–2x/week)
  • Compete at least once per season
How To Join
Step 1:
Join us on Later social
Step 2:
Post your content
Step 3:
Unlock Incentives

Ambassadors are the face of Spartan, hosting local events, recruiting new customers, trying new products and getting behind-the-scenes access to the world of Spartan.

Become One Of Us

Be the liaison between Spartan and the local regions in which we hold our events all over North America.

We rely on our Ambassadors to speak on behalf of the Spartan brand and to hold themselves to our core ethics on and off the course.

What You’ll Do

Our Spartan Ambassador Program supports two main functions:

  • Volunteering at local grassroots and Info Tent operations
  • Selling on social media and within local and extended Ambassador networks
Get Involved
Free ‘Season’ Pass
Coaching Certifications
Race Discounts and Codes
Make $$$ on Race Sales
Ultra Level Perk
Merchandise Credits

FAQ

How do I maintain membership status?
What is the Code of Conduct
What is the difference between Ambassadors and Volunteers?

Turn your gym into a center of transformation.

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OUR PARTNERS
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